Coffee Is Part of How Guests Remember Your Stay

For hotels, coffee is more than an amenity. It’s part of a guest’s first impression in the morning, a touchpoint in the lobby.

VAROSH partners with hotels to provide a wholesale coffee program that delivers consistent quality, smooth service, and operational reliability. We help ensure coffee service enhances the guest experience.

    Why Choose VAROSH as Your Wholesale Partner

    • Wholesale Pricing

      We provide transparent, competitive pricing that supports your business's sustainability.

    • Beans Roasted to Order

      Every batch is roasted specifically for your order with peak flavor.

    • Fast Response

      We prioritize your questions about orders, blends, or service, ensuring you get the answers you need.

    • Flexible Scheduling

      We adapt to your rhythm, from delivery frequency to order size. We'll help you run efficiently.

    Crafted for Those Who Value the Experience: A Partnership That Delivers Service and Quality Beyond the Cup.

    Specialty Coffee

    Our specialty-grade coffee can be a signature element of guest's stay. We work with you to select or develop profiles that align with your property's character turning a simple amenity into a memorable touchpoint. VAROSH coffee beans are freshly roasted at the time of order.

    Coffee Consultation

    We analyze your entire guest journey to design a cohesive coffee strategy. Our consultation ensures the coffee served in your hotel matches your brand's standard, simplifies staff training, and delights guests at every turn.

    Customer Service

    Our team provides responsive, professional support to help keep your coffee service running smoothly. We'll educate you on all our coffee bean offerings and how to get the most out of your wholesale program.

    Everysys Cameo Coffee machine on a counter of a restaurant business

    Equipment Sales & Set-Up

    We provide commercial-grade equipment selected for durability in high-use environments and intuitive operation for both staff and guests. From in-room brewers to high-volume espresso machines for your hotel, we ensure your setup is reliable, easy to maintain, and delivers consistent quality.

    Preventative Maintenance

    Reliable equipment is essential in hospitality. We provide preventative maintenance guidance to help minimize service disruptions, extend equipment life, and protect the guest experience.

    FREQUENTLY ASKED QUESTIONS

    Can this program support high-volume hotel service?

    Yes. Our coffee and systems are designed to scale with hotel volume. We offer wholesale coffee programs throughout the United States and locally here in the greater Charlotte, North Carolina area.

    Use our online form, or call us at (980) 253-2480 to book your service appointment.

    Is the coffee suitable for a wide range of hotel guests?

    Yes. Our profiles are balanced and approachable.

    Can you create a private label or custom blend for our hotel?

    Absolutely. Developing a signature coffee is one of the most effective ways to elevate your brand. We offer complete private label programs and work with your team to craft a unique blend profile, design, and packaging that becomes a distinctive part of your guest experience.

    Do you support multiple service areas?

    Yes. We help design programs for breakfast, lobby, meetings, and events.

    Can we request samples before partnering?

    Yes. Sampling is encouraged.

    Please contact us at (980) 253-2480
    directly to discuss.

    Call Us at (980) 253-2480 or Contact Us for Consultation or Wholesale Quote